Privacy Policy

Effective date: April 20, 2026 Last updated: April 20, 2026

Rieker Shoe Canada LTD (“Rieker Canada,” “we,” “us,” or “our”) operates the website rieker.ca and sells Rieker-brand footwear directly to customers across Canada. We respect your privacy and are committed to handling your personal information responsibly and in accordance with Canadian law.

Summary

This policy explains what personal information we collect about you, why we collect it, how we use it, who we share it with, how long we keep it, and the choices you have. We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and Quebec’s Act respecting the protection of personal information in the private sector, as amended by Law 25. If you have questions, you can reach us at customerservice.ca@rieker.net. A French version of this policy will be made available.

1. Who We Are and How to Contact Us

1.1 Operator

This website and the Rieker Canada store are operated by:

Rieker Shoe Canada LTD 202 Stirling Crescent, Unit 1 Bradford, Ontario, L3Z 4L5 Canada

Rieker Shoe Canada LTD is incorporated in Canada and is the organization responsible for personal information collected through rieker.ca under PIPEDA Principle 4.1.

1.2 Privacy Officer

Our Privacy Officer is Arlene Kooring. The Privacy Officer is responsible for our compliance with Canadian privacy law, including PIPEDA and Quebec’s Law 25 (s. 3.1). You can contact the Privacy Officer with any question, request, or complaint about how we handle your personal information:

Contact	Details
Email	customerservice.ca@rieker.net (please include “Attn: Privacy Officer” in your subject line)
Mail	Privacy Officer, Rieker Shoe Canada LTD, 202 Stirling Crescent, Unit 1, Bradford, Ontario, L3Z 4L5, Canada

2. Scope of This Policy

2.1 What this policy covers

This policy applies to personal information we collect when you:

Visit rieker.ca or any Rieker Canada-operated page;
Create an account on rieker.ca;
Place an order or request a return, refund, or exchange;
Subscribe to our email list, join our SMS program, or sign up for cart reminders;
Contact our customer service team by email, phone, form, or chat;
Participate in a promotion, survey, contest, or event we host;
Interact with our social media pages or ads;
Apply to our wholesale program or act as a business contact on behalf of a retailer.

2.2 Laws we follow

We comply with:

PIPEDA (Personal Information Protection and Electronic Documents Act, S.C. 2000, c. 5);
CASL (Canada’s Anti-Spam Legislation, S.C. 2010, c. 23) for email and text-message marketing;
Quebec Law 25 (An Act respecting the protection of personal information in the private sector, CQLR c. P-39.1, as amended by S.Q. 2021 c. 25) for residents of Quebec and personal information flowing into Quebec.

Our policy is written to meet the strictest applicable Canadian standard, so customers across Canada receive consistent protections.

2.3 What this policy does not cover

This policy does not apply to third-party websites or services that may be linked from rieker.ca. When you follow a link away from our site, the third party’s privacy practices apply. We encourage you to review their policies.

3. Personal Information We Collect

3.1 Categories of information

We collect the following categories of personal information:

Category	Examples
Identity and contact	Name, email address, phone number, shipping address, billing address, account password (encrypted)
Payment information	Payment method, last four digits and expiry of your card, billing ZIP/postal code. Full card numbers are processed by our payment processor and are not stored by Rieker Canada.
Account information	Username, order history, saved addresses, wishlist, loyalty status (if offered)
Transaction information	Orders placed, items purchased, returns, refunds, discounts used
Marketing preferences	Whether you have opted in to email marketing, SMS marketing, or cart reminders; categories you prefer; your unsubscribe history
Website activity	Pages visited, products viewed, items added to cart, items abandoned in cart, search queries, referring website, time on site
Device and technical information	IP address, browser type, operating system, device type, screen size, approximate location derived from IP address
Customer service information	Messages you send us, call recordings (if any), the resolution of your query
Derived information	Product preferences, estimated size, lifetime value, customer segment (based on purchase history)
Wholesale contacts	If you represent a retail business, your business role, business address, and business email (treated as business contact information under PIPEDA s. 4.01 where applicable)

3.2 Sources

We collect personal information from three sources:

Directly from you — when you fill out a form, make a purchase, create an account, subscribe to a list, or contact us.
Automatically — when you visit the site, through cookies, pixels, tags, and server logs (see Section 10).
From third parties — including our payment processor, shipping carriers (for delivery status), social media platforms when you interact with our ads, and fraud-prevention services.

4. Why We Collect Personal Information (Purposes)

We collect, use, and share personal information only for the purposes listed below. Consent is requested separately for each purpose that is not necessary to fulfill your order (Law 25 s. 14). You may withdraw consent for any non-essential purpose at any time (see Section 9.3).

4.1 Our purposes

Processing and fulfilling your orders — payment, shipping, tax, returns, refunds, customer service. This is necessary for us to provide what you asked for.
Managing your account — creating, maintaining, and securing your Rieker Canada account.
Customer service and warranty — answering your questions, resolving complaints, handling returns and exchanges, and providing warranty information.
Fraud prevention, security, and legal compliance — protecting our site, customers, and business against fraud, abuse, and unauthorized access, and complying with tax, customs, and other legal obligations.
Analytics and site performance — understanding how the site is used, identifying technical problems, measuring the effectiveness of features. This purpose relies on Analytics cookies and requires your consent where required by law.
Marketing communications — sending promotional emails, SMS messages, and other commercial electronic messages. We only send these to people who have opted in. See Section 5.
Cart reminders (abandoned cart) — if you have items in your cart and have opted in to marketing, we may send you a reminder by email or SMS. See Section 4.3.

We do not sell your personal information. We do not use your personal information for any purpose not listed above without telling you and, where required, asking for your consent.

Marketing communications require your express, opt-in consent. Creating an account, placing an order, or contacting customer service does not, on its own, sign you up for marketing. You will see a separate, non-pre-checked checkbox for email marketing and for SMS marketing. You can decline these or opt out later at any time. This meets CASL s. 6 and s. 10 and Law 25 s. 14.

Transactional messages — such as order confirmations, shipping notifications, delivery updates, refund confirmations, and product recalls — are not marketing. We send these to complete or confirm your transaction with us, as permitted by CASL s. 6(6)(b).

4.3 Cart reminders (abandoned cart)

Our website uses cookies and similar technologies to keep track of items you place in your shopping cart, including when you leave the site before completing your purchase. If you have opted in to our email or SMS marketing, this information may be used to send you a reminder message about the items you left behind. If you have not opted in, we will not send you a cart reminder.

You can stop these reminders at any time by:

Replying STOP to any marketing SMS (we process opt-outs without delay and in any event within 10 business days — CASL s. 11(3));
Clicking Unsubscribe in any marketing email;
Emailing customerservice.ca@rieker.net with “Attn: Privacy Officer” in the subject line; or
Updating your preferences in your account.

4.4 Tracking technologies (cookies, pixels, and similar)

Our website uses cookies, pixels, and similar technologies that may identify, locate, or profile you. You can review and manage these through our Cookie Preferences link at the bottom of every page. See Section 10 for details of the categories, the specific technologies in use, and how to control them. This disclosure is provided in accordance with Quebec Law 25 s. 8.1.

We obtain consent in several ways, depending on the type of information and the purpose:

Express consent (an affirmative action by you, such as ticking a non-pre-checked checkbox) for marketing email, SMS marketing, cart reminders, and non-essential cookies.
Implied consent for using information in a way that is obviously necessary to complete something you asked for (for example, using your shipping address to ship your order).
Cookie consent through our Avada Cookie Consent banner, where you can accept or reject Analytics and Marketing cookies separately.

Consent is requested in plain language, at the point of collection, and is separate for each distinct purpose (PIPEDA s. 6.1; Law 25 s. 14).

You may withdraw consent at any time, subject to legal or contractual restrictions:

Channel	How to withdraw
Email marketing	Click the Unsubscribe link in any marketing email, or email customerservice.ca@rieker.net
SMS marketing / cart reminders	Reply STOP to any marketing SMS
Cookies	Open Cookie Preferences (link in the site footer) and adjust your choices
Account	Sign in and update your marketing preferences, or close your account
Any other consent	Email customerservice.ca@rieker.net (Attn: Privacy Officer)

We will tell you about the consequences of withdrawal before we action it (for example, if you close your account you will no longer have access to your order history on the site). Withdrawing marketing consent has no effect on your ability to place orders or receive transactional messages you need to complete your purchase.

5.3 Information for minors

Our website and SMS program are not directed at children. You must be at least 18 years of age to create an account or join our SMS program. We do not knowingly collect personal information from a child under 14 without the consent of a parent or guardian, unless the information is clearly collected for the benefit of the child (Law 25 s. 4.1). If you believe a child under 14 has provided us with personal information, please contact customerservice.ca@rieker.net and we will delete it.

We share personal information only with service providers and partners who help us operate our business, and only to the extent they need the information to do their job. We require them to protect your information to a standard at least equal to ours (PIPEDA Principle 4.1.3; Law 25 s. 18.3). We do not sell your personal information.

6.2 Categories of recipients

Category	Named vendors	Purpose
E-commerce platform	Shopify Inc.	Hosting our store, processing orders, managing accounts
Payment processing	Shopify Payments (and the card networks — Visa, Mastercard, Amex)	Processing payments, fraud screening
Email and SMS marketing	Attentive Mobile Inc.	Sending email and SMS campaigns, managing subscriber lists and consent, processing STOP/HELP replies
Analytics	Google LLC (Google Analytics 4)	Measuring site traffic and performance — only when you have consented to Analytics cookies
Advertising	Google LLC (Google Ads), Meta Platforms, Inc. (Facebook and Instagram Pixel, Conversions API), Pinterest, Inc. (Pinterest Tag)	Serving and measuring ads — only when you have consented to Marketing cookies
Consent management	Magenest JSC (Avada Cookie Consent)	Operating our cookie consent banner, logging your consent choices
Productivity and customer service	Microsoft Corporation (Microsoft 365 — email, file storage, SharePoint)	Handling customer service email, internal collaboration
Fulfillment and shipping	Our fulfillment partners and shipping carriers (Canada Post, Purolator, UPS, FedEx, and others)	Picking, packing, and delivering your orders
Professional advisers	Legal, accounting, audit, and security advisers	When we need specific professional advice, and only as necessary
Government and law enforcement	Courts, regulators, and law-enforcement agencies	Only where we are legally required to disclose, such as under a warrant, subpoena, or other binding order

Our full list of current processors is available on request from customerservice.ca@rieker.net.

6.3 SMS opt-in data is not shared

We do not share, sell, or transfer text message originator opt-in data or consent to any third party for their own purposes. Your phone number and your consent to receive SMS from Rieker Canada are used only to communicate with you as part of our SMS program and are handled by our SMS partner (Attentive) solely on our behalf.

6.4 Cross-border transfers

Some of our service providers store or process personal information outside Canada. In practice, this means most of our marketing, analytics, and advertising vendors process data in the United States. Shopify primarily stores Canadian merchant data in Canada but may use data centres in the United States for redundancy and performance.

When we transfer personal information outside Canada (including outside Quebec), we:

Use written contracts requiring the recipient to protect the information to a standard comparable to ours (PIPEDA Principle 4.1.3);
Conduct a Privacy Impact Assessment before each cross-border transfer of personal information about Quebec residents (Law 25 s. 17); and
Only transfer information that is necessary for the stated purpose.

You should be aware that personal information held outside Canada may be subject to the laws of that country, including lawful access by foreign law enforcement and national security authorities.

6.5 Business transactions

If Rieker Shoe Canada LTD is involved in a merger, acquisition, financing, reorganization, or sale of assets, your personal information may be transferred to the other party as part of that transaction, subject to confidentiality agreements and the requirements of PIPEDA s. 7.2 and Law 25 s. 18.4. We will notify you of any such transfer that materially changes how your information is used.

7. How Long We Keep Your Information

7.1 Retention periods

We keep personal information only as long as we need it for the purposes we collected it, or as required by law:

Category	Retention period
Order records (for tax, accounting, returns, warranty)	7 years from the end of the tax year in which the order was placed
Account information	Until you close your account, plus a reasonable transition period (typically 90 days)
Marketing consent records (consent logs)	Life of the subscription, plus 3 years after withdrawal (for audit readiness under Law 25 and CASL s. 13 burden of proof)
Marketing content and campaign records	3 years from the send date
Cart and browsing activity (when linked to an account or subscriber)	2 years, then aggregated
Customer service messages and transcripts	2 years
Analytics data (Google Analytics 4)	Up to 14 months at the event level, then aggregated
Payment information retained by us (tokenized / last four + expiry)	As long as needed for the order and any refund window, and then in accordance with tax retention
Wholesale / B2B contact records	For the life of the business relationship, plus 3 years

7.2 Destruction and anonymization

When we no longer need your personal information, we destroy it or anonymize it so it cannot be re-identified (Law 25 s. 23; PIPEDA Principle 4.5). Anonymized data may be retained and used for legitimate purposes such as analytics trend reporting; it is no longer personal information.

8. How We Protect Your Information

We use a combination of physical, organizational, and technical safeguards to protect personal information from loss, theft, and unauthorized access (PIPEDA Principle 4.7; Law 25 s. 10):

Physical — restricted access to our premises and to files containing personal information.
Organizational — access is limited to staff and service providers who need the information to do their work; employees and contractors are bound by confidentiality obligations; we provide privacy and security training.
Technical — encryption in transit (HTTPS/TLS) for data moving between you and our site; encryption of stored payment tokens; multi-factor authentication for administrative access; access logging and monitoring; a web application firewall; regular security reviews of our systems and of our service providers.

Our service providers are contractually required to use equivalent safeguards (PIPEDA Principle 4.1.3; Law 25 s. 18.3).

No method of transmission or storage is perfectly secure. While we take the safeguarding of personal information seriously and work to protect it, we cannot guarantee absolute security.

9. Your Rights

Canadian privacy law gives you the following rights over your personal information. We respond to requests within 30 days (PIPEDA s. 8(3); Law 25 s. 32). If we need more time, we will tell you within the first 30 days and explain why. To make a request, email customerservice.ca@rieker.net with “Attn: Privacy Officer” in the subject line.

9.1 Right to access

You can ask us what personal information we hold about you, how we use it, and who we share it with. We will provide a copy in a clear format, along with the information needed to understand it.

9.2 Right to correct (rectification)

If you believe any of the information we hold about you is inaccurate, incomplete, or out of date, you can ask us to correct it. Most account information can also be corrected directly in your account settings. Where we correct information, we will notify any third party we shared the incorrect information with, so they can update their records as well (PIPEDA Principle 4.9.5; Law 25 s. 28).

You can withdraw consent for any non-essential purpose at any time. See Section 5.2 for how to do this.

9.4 Right to data portability (Quebec residents)

If you are a resident of Quebec, you can ask us to provide your computerized personal information in a structured, commonly used technological format, or to transmit it directly to another organization you name, where technically feasible (Law 25 s. 27).

9.5 Right to deletion and de-indexing (Quebec residents)

If you are a resident of Quebec, you can ask us to stop disseminating your personal information, or to de-index a hyperlink that leads to it, where dissemination is in contravention of law or of a court order, or where dissemination causes you serious injury to your reputation or privacy that clearly outweighs the public interest and freedom of expression (Law 25 s. 28.1).

9.6 How to exercise your rights

To make any request, email customerservice.ca@rieker.net (Attn: Privacy Officer) or write to the Privacy Officer at the address in Section 1.1. We will verify your identity before responding, and we may ask for additional information to do so. There is no fee for a standard request.

If we refuse a request in whole or in part (for example, because it would disclose personal information about another person, or because the information is protected by legal privilege), we will tell you the reason, give you the specific section of the law we rely on, and explain how to complain (PIPEDA s. 9; Law 25 s. 34).

9.7 Decisions made by automated processing

Rieker Canada does not currently make any decision about you that is based exclusively on automated processing of your personal information. Our recommendations and segmentation inform our marketing and service decisions; they do not produce binding decisions without human involvement.

If this changes, we will update this policy and, where required, notify you at the time of the decision. You would then have the right to be informed of the personal information used to render the decision, the reasons and principal factors leading to it, and to have an opportunity to submit observations to a person in a position to review the decision (Law 25 s. 12.1).

10. Cookies and Tracking Technologies

10.1 What we use

When you visit rieker.ca, we and our service providers place cookies and similar technologies (pixels, tags, local storage, and SDKs) on your device. We group these into three categories. You can manage your choices at any time through the Cookie Preferences link in the footer of every page.

Category	What it does	Default state	Examples
Necessary	Required for the site to work — authentication, shopping cart, security, fraud prevention, load balancing, language preference	Always on (cannot be disabled)	Shopify session cookies, CSRF tokens, cart cookies, login session
Analytics	Helps us understand how the site is used and improve it	Off by default; requires your consent	Google Analytics 4
Marketing	Used to deliver and measure advertising, remarketing, and cart reminders across sites and channels	Off by default; requires your consent	Google Ads, Meta Pixel and Conversions API, Pinterest Tag, Attentive tracking tag

10.2 Managing your choices

Click Cookie Preferences at the bottom of any page to open our Avada Cookie Consent banner and change your choices.
You can also use your browser settings to block or delete cookies. Note that blocking Necessary cookies will prevent parts of the site from functioning.
You can opt out of interest-based advertising from many participating advertisers through youradchoices.ca.

Cookies that keep items in your cart while you browse are Necessary — without them the cart cannot function. Cookies and pixels used to send you a cart reminder (by email or SMS) outside the site are Marketing cookies. If you reject Marketing cookies, we will not send you cart reminders.

11. Children

Our site is not directed at children, and we require users to be at least 18 to create an account or join our SMS program. We do not knowingly collect personal information from a child under 14 without parental consent unless the information is clearly collected for the benefit of the child (Law 25 s. 4.1). If you believe a child under 14 has provided us with personal information without a parent or guardian’s consent, please contact customerservice.ca@rieker.net and we will delete the information.

12. Privacy Breaches

We maintain procedures to detect, contain, and respond to privacy breaches. If a confidentiality incident poses a real risk of significant harm under PIPEDA (s. 10.1) or a risk of serious injury under Law 25 (s. 3.5), we will:

Notify the affected individuals as soon as feasible, with the information required by law;
Notify the Office of the Privacy Commissioner of Canada (under PIPEDA s. 10.1) and the Commission d’accès à l’information du Québec (under Law 25 s. 3.5) as applicable;
Notify other organizations that may be able to reduce the risk of harm (PIPEDA s. 10.2); and
Maintain a register of confidentiality incidents (Law 25 s. 3.8).

13. Changes to This Policy

We may update this policy from time to time. When we make a material change, we will:

Update the Last updated date at the top of the page;
Post a visible notice on rieker.ca drawing attention to the change for a reasonable period; and
Where the change materially affects how we use information you previously provided, notify account holders and subscribers by email before the change takes effect (Law 25 s. 8.2).

Non-material updates (such as fixing a typo) will be reflected in the Last updated date but will not trigger a separate notice. Continued use of the site after a material change takes effect does not, on its own, constitute consent to that change; where your consent is required, we will ask for it separately.

14. Questions, Requests, and Complaints

14.1 Contact us first

If you have a question, a rights request, or a complaint, please contact our Privacy Officer:

Email: customerservice.ca@rieker.net (please include “Attn: Privacy Officer” in your subject line)
Mail: Privacy Officer, Rieker Shoe Canada LTD, 202 Stirling Crescent, Unit 1, Bradford, Ontario, L3Z 4L5, Canada

We will acknowledge your contact within 5 business days and respond substantively within 30 days. If more time is needed we will tell you why and when you can expect our response.

14.2 Escalation to regulators

If you are not satisfied with our response, you have the right to complain to the relevant regulator:

Regulator	Website	What they handle
Office of the Privacy Commissioner of Canada (OPC)	priv.gc.ca	PIPEDA complaints (federal, across Canada)
Commission d’accès à l’information du Québec (CAI)	cai.gouv.qc.ca	Law 25 complaints (Quebec residents)
Canadian Radio-television and Telecommunications Commission (CRTC)	crtc.gc.ca and fightspam.gc.ca	CASL complaints about unwanted commercial email or SMS

15. Governing Law

This policy and our handling of your personal information are governed by the laws of Canada and, where applicable, the laws of your home province. For Quebec residents, Quebec’s Law 25 applies in addition to PIPEDA. Disputes relating to this policy are subject to the courts of Ontario, except where mandatory provincial or federal law provides otherwise.

16. French Version

A French version of this policy will be made available. Once published, if there is a conflict between the English and French versions, the French version prevails for Quebec residents; the English version prevails for residents of other provinces and territories.

Rieker Shoe Canada LTD 202 Stirling Crescent, Unit 1 Bradford, Ontario, L3Z 4L5 Canada customerservice.ca@rieker.net

Last updated: April 20, 2026

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